In 2000, Deven Parekh joined Insight Venture Partners and he performs analysis on social media startups to discover potential investment opportunities. He works in concert with late-stage and expansion software, internet, and data-enabled enterprises to help them in developing their enterprises.

Deven Parekh focuses on the internet and software verticals and he targets cutting-edge businesses. He works to understand fully the markets they operate in to assist them in optimizing revenue along with profits.

He and the Insight Venture Partners team engage in diverse types of investing. This includes growth equity, carve outs, recapitalizations, buyouts, M&A strategies, take privates, and pre-IPO rounds. Insight presently has a capital base of approximately $3 billion.