Deven Parekh of Insight has added Buddy Media to his portfolio of inventive businesses. Buddy Media is valued at $500 million based on the valuation that sources say the company earned in their newest $54 million round of financing.

Buddy Media is the social media management software that 8 of the globe’s top 10 international advertisers have chosen. In addition to Insight Venture Partners, GGV Capital, Institutional Venture Partners, and Bay Partners participated in Buddy Media’s recent round of financing.

Deven Parekh’s investment portfolio includes diverse companies, and those he chooses for investment opportunities changes annually. He bases his choices on his precise research of technology companies, which helps him in mitigating risk.