In 2000, Deven Parekh joined Insight Venture Partners and he analyzes social media startups to locate potential opportunities for investment. He works in concert with expansion and late-stage data-enabled, internet, and software entities to assist them in growing their enterprises.

Deven Parekh focuses primarily on the software and internet verticals and he targets innovative organizations. He works to understand fully the markets they operate in to assist them in optimizing revenue as well as profits.

He and the Insight Venture Partners team are involved in assorted kinds of investing. These include pre-IPO rounds, take privates, M&A strategies, buyouts, recapitalizations, carve outs, and growth equity. Insight presently has a capital base of approximately $3 billion.