Deven Parekh of Insight has added Buddy Media to his investment portfolio of cutting-edge enterprises. Buddy Media is worth $500 million based on the valuation that sources say the company earned in their latest $54 million financing round.

Buddy Media is the social media management software that 8 of the globe’s top 10 international advertisers have chosen. Along with Insight Venture Partners, Bay Partners, Institutional Venture Partners, and GGV Capital participated in Buddy Media’s current round of financing.

Included in Deven Parekh’s investment portfolio are diverse companies, and those he determines for investment opportunities changes on a yearly basis. He bases his choices on his detailed research of technology enterprises, which helps him in mitigating risk.