Deven Parekh serves as a managing director at Insight Venture Partners, a private equity and venture capital firm. Deven Parekh also serves as the board chairman of Publicolor. Publicolor is a special non-profit organization which helps youngsters by going into public schools and using brightly colored paint to positively brighten up lacklustre interiors.

The fundamental concept of Publicolor is that students’ environment are essential to their state of mind and also the fact that kids will feel happier and more productive when their own surroundings  are more attractive.

An important part of the strategy is that the students get to paint there own schools. Deven Parekh states that this Publicolor process creates enthusiasm and pride of ownership in their surroundings. Deven Parekh emphasizes that this sense of pride continues to stimulate these people to become considerably better students.

The Publicolor method goes beyond beautifying the facilities. After the particular decorating draws to a close this method offers on-going guidance by using club activities, mentoring, life-skills courses as well as guidance.